For owners
You built it. Here is exactly what happens if you sell it to us.
No teaser, no process letter, no auction. This page tells you what we buy, what we won't, how the process runs, and what your brand looks like the day after closing. If it isn't a fit you will know in four minutes without talking to anyone.
What we buy
The fit
- Pet brands — food, treats, supplements, and everyday pet wellness. We do not buy outside the category.
- Roughly $3M to $10M in annual revenue.
- Profitable, or clearly profitable without the owner's salary in the way.
- Made in the United States, or with a manufacturing relationship worth keeping.
- A real customer base. Repeat buyers matter more to us than traffic.
- A product you would still put in front of your own animal.
- An owner who cares what happens next. This is the one that matters most.
What we don't
The honest no
- Anything outside pet. We will pass on a good business in the wrong category.
- Pre-revenue, or revenue that only exists during a promotion.
- Brands that are almost entirely one marketplace channel.
- Products we would not feed our own dogs. We read the panel first, always.
- Turnarounds. We are buying something that works, not fixing something that doesn't.
- Any deal that needs you gone by Friday. We move deliberately on purpose.
The process
Six steps, and you can stop at any of them.
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A conversation
You email me and we talk. No NDA required to have a first conversation, and nothing you tell me goes anywhere. Most of these end with me saying it isn't a fit, and that is a fine outcome for both of us.
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Numbers
Three years of P&Ls, your platform analytics, and your COGS. That's the whole ask at this stage. If you only have two years, send two.
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An indication, in writing
Within ten business days you get a range and the reasoning behind it, including the parts you will not like. We value on a multiple of earnings — seller's discretionary earnings on owner-operated brands, EBITDA once there is a team running it. We will not open high and negotiate down — that wastes your time and costs me your trust.
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Letter of intent
Price, structure, timeline, and what we are asking of you after close. Exclusivity is 45 days, not 120.
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Diligence
Quality of earnings, supplier and formulation review, and a look at your customer data. Conducted by named professionals you will meet. We do not re-trade on things we could have asked about in step two.
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Close, and the year after
Typically 60 to 90 days from LOI. Then a transition period on whatever terms suit you — some founders want ninety days and a clean exit, some want to stay on the formulation side for years. Both are fine.
After close
What we commit to in writing.
The name stays. We are not a house brand strategy. We did not buy your brand in order to retire it.
The formulation stays. We will not reformulate to cheapen inputs. If we ever propose a change to what goes in the bag, you get the first phone call, whether or not you still own a share.
The manufacturer stays. We do not move production offshore to pick up a point of margin. If your co-packer has been good to you, they stay good to us.
Your people are offered roles. Everyone on the team gets an offer at equal or better compensation. We are buying capability, and the people are the capability.
We are not selling it. There is no fund, no LPs, and no clock. Daxton Digital is privately held with no outside investors and no obligation to return capital to anyone on a schedule. We intend to own what we buy permanently, and the structure of the company is what makes that credible rather than aspirational.
Contact
Write to me directly.
Tell me the brand, roughly what it does in revenue, and what you are hoping happens to it. That is enough for a first conversation.